kas@site:~/kas/use-cases$ ls -la

strategy first.
assets follow.

Four companies from four different markets. In each one Kas started with the data — search, ads, analytics, the market and AI answers — built the strategy, and then made the decks, videos and posts to execute it.

01AI brand governance · SaaS
brandpatrol

From invisible category to the answer AI engines give.

BrandPatrol invented a category — brand governance for the AI era — but nobody searched for it yet. Kas built the demand side: category pages, GEO for answer engines and a content engine that runs on the product's own Brand Twin.

› hey kas, nobody searches for 'brand governance' yet. build us a category strategy and the content to own it.
+212%
non-brand organic clicks in 90 days
27 / 40
AI-answer prompts that now cite BrandPatrol
3.4×
demo requests from organic
6 h
team time per week instead of 2 days
02Print-on-demand · E-commerce
brandcanyon

Turning 15,000 creators into a growth loop.

BrandCanyon prints and ships clothing for creator brands, made in Germany. Kas connected Ads, Search Console and the shop data, cut wasted spend and built a creator-led content machine around launches.

› hey kas, our ads get more expensive every month. find where we waste money and build a plan to grow organically.
−38%
cost per acquisition on Google Ads
+64%
organic sessions on product pages
2.1k
sample orders from the founder guides
48
creator features shipped in one quarter
03AI sales intelligence · B2B
dealengine

A B2B pipeline built on proof, not posts.

DealEngine runs AI-researched, human-approved outbound for sales teams. Kas turned their campaign data into a thought-leadership engine: benchmark reports, sales decks per vertical and a LinkedIn presence that books meetings.

› hey kas, we have tons of outbound data. turn it into content that makes sales leaders book a call.
+156%
qualified demo bookings
1,900
benchmark report downloads
4.3×
LinkedIn profile visits from ICP accounts
−21 days
shorter average sales cycle
04Synthetic personas · Market research
market twins

Making synthetic research trustworthy — and findable.

Market Twins builds psychologically grounded synthetic personas for research and sales training. Kas positioned them against 'generic AI', built a science-first content hub and fed both search and answer engines with reproducible proof.

› hey kas, buyers think synthetic personas are just ChatGPT with a costume. help us prove otherwise and get found.
+178%
organic sign-ups for pilots
8 / 10
AI answers using Market Twins' definition
+92%
inbound from sales-training keywords
5 min
average time on the validation page

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