brandcanyon
Turning 15,000 creators into a growth loop.
BrandCanyon prints and ships clothing for creator brands, made in Germany. Kas connected Ads, Search Console and the shop data, cut wasted spend and built a creator-led content machine around launches.
- Rising CPCs on generic print-on-demand keywords.
- Seasonal peaks (Q4, festivals) planned too late every year.
- Thousands of customer brands — but no system to turn them into marketing.
31% of spend went to 'print on demand free' style queries with a conversion rate under 0.4%.
Product pages for embroidery and DTF ranked on page 2 for high-intent terms like 'Stickerei Hoodie eigenes Logo'.
'Merch erstellen' and 'eigene Modemarke gründen' grew 48% year over year — with weak competition.
Customers who launched with a sample order had 2.3× higher lifetime value.
Kas structured the founder guides as step-by-step answers so AI Overviews quote them for 'how to start a clothing brand in Germany'.
Negative keyword sets, intent-split campaigns and budget moved to sample-order campaigns.
A guide hub for founders: from first design to first 100 sales, in German.
Monthly 'made with BrandCanyon' features — carousels and reels starring customer brands.
Ads restructure, product-page SEO for embroidery & DTF, Q4 calendar locked in August.
Founder guide hub (10 articles), creator feature series, newsletter relaunch.
Q4 campaign assets, retargeting by product interest, marketplace listings.
“The ads audit paid for itself in the first week. The creator series is now our best-performing content.”