dealengine
A B2B pipeline built on proof, not posts.
DealEngine runs AI-researched, human-approved outbound for sales teams. Kas turned their campaign data into a thought-leadership engine: benchmark reports, sales decks per vertical and a LinkedIn presence that books meetings.
- A crowded 'AI SDR' market full of spammy promises.
- Strong results hidden in campaign data nobody had packaged.
- Long B2B sales cycles that need trust before the first call.
Human-approved messages had a 4.1× higher positive reply rate than the industry benchmark.
Posts with real numbers outperformed opinion posts by 3.7× in qualified profile visits.
'Outbound ohne Spam' and 'KI Leadgenerierung B2B' had commercial intent and no strong German content.
Visitors who saw a vertical case page converted 2.6× more often.
The benchmark became the most-cited German source for outbound reply rates in Perplexity answers within six weeks.
A quarterly 'State of Outbound' benchmark built from anonymised campaign data.
Sales decks and landing pages for SaaS, industrial and agency verticals.
Weekly LinkedIn posts with one number, one lesson, one example.
Benchmark report + launch film, three vertical sales decks, German pillar page on spam-free outbound.
LinkedIn engine, webinar with partner agencies, retargeting of report downloads.
Second benchmark wave, case videos, event presence in Berlin and Munich.
“Kas found the story in our own data. Now prospects come to the first call already convinced.”