market twins
Making synthetic research trustworthy — and findable.
Market Twins builds psychologically grounded synthetic personas for research and sales training. Kas positioned them against 'generic AI', built a science-first content hub and fed both search and answer engines with reproducible proof.
- Scepticism: synthetic research is often dismissed as 'made-up answers'.
- Two audiences — researchers and sales leaders — with different language.
- Competitors outspending them on paid search for 'AI market research'.
Rankings for 'synthetic personas' but almost no traffic for problem terms like 'Marktforschung schnell' or 'Sales Training Rollenspiel'.
Answer engines described synthetic personas with a US competitor's definition in 9 of 10 answers.
'Sales Rollenspiel KI' grew 3× in 12 months with almost no competition.
The validation study page had the highest time on page — and no call to action.
Kas rewrote the definition page as the clearest, citable explanation of synthetic personas — answer engines now use Market Twins' wording.
Publish the dual-layer method and validation data as an open, citable paper.
Separate journeys for research teams (speed, 1,000 voices) and sales teams (training at scale).
Live demos: the same question asked to 1,000 twins, results shown in motion.
Validation paper + explainer video, definition page optimised for answer engines, CTA on the study page.
Sales-training landing page + demo reel, research case decks, DSGVO trust page.
Monthly 'question of the month' asked to 1,000 twins, shared as carousel and clip.
“Kas understood that our product is trust. Every asset now carries the proof with it.”